On:Time was a campaign designed for the Rhode Island School of Design Department of Furniture Design, for the 2008 Milan Furniture Design Expo, in Milan, Italy. Included in this identity package was a logo, signage, brochure, and design collaboration of the exhibit space. Students from a course exploring the theme of time, or the lack of time from which we suffer, were asked to move beyond the traditional and the expected as they investigated various notions of time. The resulting projects from this course were featured in the exhibit and brochure.